MSNBC is changing its name to MS NOW, effective this Saturday. The new acronym stands for My Source for News, Opinion, and World. This change comes as a result of NBCUniversal's decision to split MSNBC into a separate company called Versant.
The move has been met with mixed reactions from fans and critics alike. While some are excited about the name change, others are skeptical about the reasoning behind it. Mika Brzezinski, co-host of Morning Joe, assured viewers that she was happy with the new name, saying "MS Now. I love it." However, not everyone seems to be aware of the name change, and there is some confusion among fans.
The network has invested $20 million in a national advertising campaign to promote the brand and encourage viewers to get used to the new name. The ads feature star hosts Rachel Maddow and Jen Psaki, as well as patriotic imagery and vignettes from US history.
MSNBC's longtime parent company, NBCUniversal, will no longer be associated with a network known for criticism of the Trump administration. Comcast may benefit from this change, as it allows the company to distance itself from a contentious issue.
The split has also led to changes in the way MSNBC gathers news. The network has assembled a large bureau in Washington DC, staffed with veterans of news organizations like the Washington Post. This new operation will allow the network to compete more effectively with other cable news networks.
Some correspondents who had appeared regularly on both NBC News and MSNBC had to pick one long-term home. Steve Kornacki signed a deal to join NBC News, while Jacob Soboroff decided to return to MS, citing that his work for the cable network allowed him to be his "most authentic version" as a journalist.
Overall, the name change is seen as an opportunity for MSNBC to rebrand itself and promote its values of news, opinion, and world. However, some are skeptical about the reasoning behind it, and there is still uncertainty among fans about how this will affect the network's content and approach.
The move has been met with mixed reactions from fans and critics alike. While some are excited about the name change, others are skeptical about the reasoning behind it. Mika Brzezinski, co-host of Morning Joe, assured viewers that she was happy with the new name, saying "MS Now. I love it." However, not everyone seems to be aware of the name change, and there is some confusion among fans.
The network has invested $20 million in a national advertising campaign to promote the brand and encourage viewers to get used to the new name. The ads feature star hosts Rachel Maddow and Jen Psaki, as well as patriotic imagery and vignettes from US history.
MSNBC's longtime parent company, NBCUniversal, will no longer be associated with a network known for criticism of the Trump administration. Comcast may benefit from this change, as it allows the company to distance itself from a contentious issue.
The split has also led to changes in the way MSNBC gathers news. The network has assembled a large bureau in Washington DC, staffed with veterans of news organizations like the Washington Post. This new operation will allow the network to compete more effectively with other cable news networks.
Some correspondents who had appeared regularly on both NBC News and MSNBC had to pick one long-term home. Steve Kornacki signed a deal to join NBC News, while Jacob Soboroff decided to return to MS, citing that his work for the cable network allowed him to be his "most authentic version" as a journalist.
Overall, the name change is seen as an opportunity for MSNBC to rebrand itself and promote its values of news, opinion, and world. However, some are skeptical about the reasoning behind it, and there is still uncertainty among fans about how this will affect the network's content and approach.
... ms now sounds like a new morning show or something 
. dont get me wrong, i love rachel maddow and jen psaki, but its just not the same msNBC we grew up with 
. on one hand, i think its cool that they're trying to rebrand and attract new viewers... but at the same time, its hard not to feel like its a bit of a cash grab 
. i mean, who comes up with a name change strategy? 
anyhoo, cant wait to see how this all plays out 
! Like, who comes up with these things? "My Source for News, Opinion, and World"? Sounds like a total marketing slogan, not a real news network 
. And don't even get me started on the ads... all patriotic imagery and US history vignettes? So cheesy 
. I mean, I love Rachel Maddow and Jen Psaki as much as the next person, but can't they just keep the name MSNBC? It's what we know and trust 
.
I'm gonna miss him on Morning Joe. This whole thing just feels like a big PR stunt to me 
. Can't we just stick with what works, you know? 
anyway i think its just a ploy by NBCUniversal to distance themselves from the Trump drama. didnt really get it tho, if ur gonna make a change, jus make it a change 
but i guess its cool dat dey invested in it
So MSNBC is changing its name to MS NOW? Like wut? I'm kinda low-key excited about it tbh 
The new name sounds pretty cool though - My Source for News, Opinion, and World. That's dope 
. I love how Rachel Maddow and Jen Psaki are involved tho 
! It's also interesting that NBCUniversal is distancing itself from Trump-related criticism 
... but like, isn't MSNBC kinda known for that? 
Anywayz, it'll be cool to see how this new name affects the network's vibe and content 
.
? Mika Brzezinski saying she loves it just makes me roll my eyes 
. And Steve Kornacki leaving MSNBC for NBC News? That's like a journalist going from the BBC to a Times Square bill 
... anyway, I guess it's a change. Don't get me wrong, I'll still watch Morning Joe and Rachel Maddow is awesome 
... but some of the ads look super cheesy 
.
. And $20 million on ads is no joke