Welcome to the great unwokening of Hollywood! Shame no one can be bothered to turn up | Jason Okundaye

The Great Unwokening of Hollywood: A Farce or a Folly?

In recent months, the notion that conservatism is back in vogue has been touted by some as a triumph for the Republican Party. The proof? The proliferation of conservative T-shirts and aesthetics in popular culture. One such example is Sydney Sweeney's advertising campaign with American Eagle, which some have interpreted as a nod to white supremacist eugenics.

However, this supposed "return" of conservatism to mainstream culture rings hollow when one looks at the box office performance of her latest film, Christy. The movie, in which Sweeney portrays boxer Christy Martin, has recorded one of the worst opening weekends in box-office history. This raises a question: can the right genuinely disrupt Hollywood and the arts without consistently showing up to put their money where their mouth is?

Critics argue that conservatism's failure to become cool stems from its instinctual reliance on edgy provocation rather than genuine appreciation for art and culture. The latter, after all, has always been about expanding our worlds, not shrinking them.

In contrast, there are many examples of great woke film successes this year โ€“ films like Sinners and One Battle After Another that have garnered critical acclaim and Oscars buzz. These movies demonstrate that when people ask for cultural recommendations, they don't ask about diversity or conservatism; they ask, "Is it any good?"

Perhaps Sydney Sweeney should focus on showcasing the quality of her films rather than trying to deflect criticism with an opaque response to a loaded question about her eye color. After all, as Kelsey Grammer so astutely put it, the commitment to diversity is not exclusive to liberal ideologies.

Ultimately, the right may be determined to reorder institutions, but its ability to manufacture popularity and sustain cultural relevance remains dubious. The unwokening of Hollywood may indeed be a farce โ€“ one that highlights the tension between those who seek to challenge the status quo and those who are content to remain comfortably apolitical.
 
idk bout this unwokening thing... ppl think conservatism is back but its all just a marketing stunt ๐Ÿค‘. sydney sweeney's campaign with american eagle was lowkey racist tho ๐Ÿคฆโ€โ™€๏ธ. box office numbers dont lie tho, christy did pretty bad. maybe the right should focus on making good movies instead of trying to be woke for the sake of it ๐ŸŽฌ. btw, kelsey grammer said it best - diversity isnt exclusive to libs ๐Ÿ™Œ
 
๐Ÿค” this whole thing is soooo suspicious... think about it, American Eagle gets Sweeney involved in their ad campaign, and now everyone's talking about "conservatism" being back in vogue? It sounds like a clever marketing ploy to me ๐Ÿ“ˆ but what if they're not trying to promote actual conservative values... what if they're just using the buzz to sell more T-shirts? ๐Ÿ›๏ธ and then there's Sweeney's film, Christy, flopping on the box office... yeah right, that's gotta be some kind of coincidence ๐Ÿคทโ€โ™€๏ธ or maybe it's a deliberate attempt to take attention away from the controversy surrounding her ad campaign ๐Ÿ’โ€โ™€๏ธ anyway, all this just smells like smoke and mirrors to me ๐Ÿ”ฎ
 
Ugh ๐Ÿ™„ I'm so over this whole conservative "return" thing in Hollywood... like, if they really wanted to disrupt the industry, they'd be investing in more films that actually resonate with people of color and women's stories, not just tacking on some token diversity to make it seem woke. Newsflash: just because you're conservative doesn't mean you can't have a nuanced view on art and culture ๐Ÿคทโ€โ™€๏ธ The fact that Sydney Sweeney's film bombed is a major red flag โ€“ maybe she should focus on creating quality content rather than trying to spin her personal brand ๐Ÿ‘Ž
 
idk why ppl think conservatism is back in vogue lol, just cuz some celebs wear "conservative" merch doesnt mean theyre gonna be all about traditional values ๐Ÿค” american eagle ad with sydney sweeney? more like an attempt to cash in on woke trendz ๐Ÿค‘ its funny how ppl think being woke means u gotta take a hard stance on politics but honestly, most of us just wanna see good art and stories that matter, not some shallow attempt at being edgy or cool ๐ŸŽฅ
 
I don't think it's fair to trash Sydney Sweeney just cuz her ad campaign got some people riled up... I mean, come on, American Eagle is a brand that caters to all kinds of folks, and if they wanna partner with her, who cares? It's not like she's promoting anything super overtly right-wing. And as for Christy the movie, yeah, it didn't do so great at the box office, but you can't write off the entire film just cuz one person was in it ๐Ÿคทโ€โ™€๏ธ. And let's be real, who decides what's "woke" anyway? I think we should give people a break and not jump to conclusions... like Kelsey Grammer said, diversity is for everyone, regardless of ideology ๐Ÿ’โ€โ™€๏ธ
 
idk about this whole "unwokening" thing... seems like some ppl are tryin' 2 make conservatism cool, but its just not happenin ๐Ÿค”. i mean, if u wanna bring up diversity in film, dont just do it 4 the sake of bein woke, actually put in the effort 2 make real change ๐ŸŽฅ. and btw, what's with ppl thinkin christy sweeney's ad campaign is a nod 2 white supremacist eugenics? that's just low ๐Ÿšซ. i get why u'd wanna challenge the status quo, but if ur not gonna deliver on that promise, then just stay quiet ๐Ÿ‘€
 
I dont think its about if conservatism can disrupt hollywood or not, but more like why would they wanna do so in the first place? I mean, what's the point of trying to make a statement or be "cool" when u already have the power and influence? And also, doesnt Sydney Sweeney's American Eagle ad just come across as a weird misfire? Like, is that really the best way to promote diversity & inclusion? ๐Ÿคทโ€โ™€๏ธ๐Ÿ’โ€โ™€๏ธ

And omg, remember how we were talking about how woke films like Sinners and One Battle After Another are killing it this year? I thought for sure they would be getting some backlash from the "right" or whoever, but instead its all crickets... meanwhile, Sydney's trying to defend herself over her ad. Idk, maybe im just reading too much into it ๐Ÿค”๐Ÿ’ก
 
๐Ÿค” I think this whole "Great Unwokening" thing is just a publicity stunt ๐Ÿ“บ. All these conservative celebs trying to be woke isn't convincing anyone that they actually care about the arts or social justice ๐Ÿ’โ€โ™€๏ธ. Meanwhile, actual great films from diverse creators are still getting love and attention from critics and audiences alike ๐ŸŽฅ. It's like, if you wanna make a statement, put your money where your mouth is... and invest in some decent films ๐Ÿค‘.
 
๐Ÿค” I don't get why conservatives want to "disrupt" Hollywood just for the sake of it ๐ŸŽฅ. If they really care about making art, shouldn't they be more focused on creating something that resonates with people rather than trying to make a statement? ๐Ÿ™ƒ

And honestly, if a T-shirt or an ad campaign is all they can muster up to prove a point ๐Ÿ›๏ธ, I think it's safe to say that "conservatism" isn't exactly the first thing that comes to mind when thinking of art and culture ๐ŸŽจ.
 
I gotta say, this whole thing with Sydney Sweeney's campaign has me thinking - is it really possible for conservatism to just "unwoken" itself and suddenly become cool again? ๐Ÿค” The fact that her movie bombed at the box office kinda says no... Like, if you're gonna try to make a statement or whatever, at least put your money behind it, you know?

And I feel like some of these conservative types are just trying too hard to be edgy and provoke people. It's like, art is supposed to expand our worlds, not shrink them ๐ŸŒŽ๐Ÿ’ก. And if you're really all about conserving the status quo, then maybe that's not so cool.

On the other hand, these woke films from this year... wow, those are some solid movies ๐ŸŽฅ๐Ÿ‘. People don't care about your ideology, they just want to see something good. So yeah, I think the unwokening of Hollywood is more like a farce, and it's interesting to see how that tension plays out ๐Ÿ’”
 
omg u think it's weird how some ppl still cant get over their "conservative" label tho ๐Ÿคทโ€โ™€๏ธ like seriously what even is a conservative aesthetic? is it just a bunch of guys in plaid shirts drinking whiskey lol?

anyway, i gotta disagree with the author, imo. just cuz sydney sweeney's ad campaign was kinda weird dont mean she's all about white supremacist eugenics lol no one's that basic. and btw what's wrong with edgy provocation? isnt it supposed to be a thing in art and culture?

i think ppl need to chill out and stop trying to fit sydney into this one label thats not even hers to own. and btw, sinners and one battle after another are great films dont @ me! i loved them both ๐ŸŽฅ๐Ÿ‘
 
omg i'm so over this whole conservatism thing in hollywood ๐Ÿ™„ it's like they think just slapping on some edgy labels and hoping for a reaction will make them cool again ๐Ÿ˜’ newsflash: it won't work that way, ppl! you can't just fake being woke and expect everyone to believe you ๐Ÿคฆโ€โ™€๏ธ sydney sweeney's ad campaign with american eagle was literally the most cringeworthy thing i've seen all year ๐Ÿ™ˆ and don't even get me started on christy... seriously who thought that movie would do well? ๐ŸŽฅ anyway, i'm loving all these great woke films coming out this year ๐Ÿ’– sinners and one battle after another are total winners in my book ๐Ÿคฉ let's keep the focus on quality over provocation, you feel?
 
I'm telling you, there's something fishy about this whole "conservatism is back" thing. Like, just because they're trying to infiltrate Hollywood with edgy T-shirts and whatnot doesn't mean it's actually gonna stick. I mean, have you seen the box office numbers for Christy? It's like, yeah okay, maybe conservatives can make a movie about boxing... but that's not the point! The point is, they're trying to manipulate the system to get their ideologies out there and it's just not working.

And don't even get me started on Sydney Sweeney's campaign with American Eagle. That was straight up creepy. It's like, what's going on here? Are they trying to send some kind of message or something? ๐Ÿค‘ I'm telling you, it's all about control. They want us to think that conservatives are cool and relatable, but really they're just using the same old tactics to manipulate our minds.

And have you seen those movies like Sinners and One Battle After Another? Yeah, they might be great and all... but let's not forget who's behind them. It's all about woke culture and pushing a certain agenda. I'm not saying it's not good art or anything, but let's keep things in perspective here.

It's all just a big game, folks. The unwokening of Hollywood? More like the wokening of the masses to what's really going on behind the scenes. ๐Ÿคซ
 
the whole thing with Sydney Sweeney and American Eagle is just weird, you know? it's like she's trying too hard to prove a point or something ๐Ÿค”. i mean, i'm all for cultural relevance and representation, but if someone's gonna wear those T-shirts, they should at least be wearing them because they're cool, not just to make a statement ๐Ÿ›๏ธ. and can we please talk about how the box office performance of Christy is actually pretty telling? like, even if you're trying to be woke, if your movie bombs, that's still a problem ๐Ÿ’ธ. and what's up with all this "can conservatism really disrupt Hollywood" nonsense? it feels like an exercise in performative outrage rather than actual self-reflection ๐Ÿคทโ€โ™€๏ธ.
 
idk what's going on with sydney sweeney rn, but her latest movie is literally tanking like a boat in a hurricane ๐Ÿคฏ. i mean, i get it, not everyone's gonna love a biopic about some boxer, but come on, american eagle? that's just weird ๐Ÿ™…โ€โ™€๏ธ. and don't even get me started on the whole eye color thing... like, focus on your craft, girl ๐Ÿ’โ€โ™€๏ธ. i think the article hits the nail on the head tho - if the right wants to disrupt hollywood, they need to put their money where their mouth is ๐Ÿค‘. so far, they're just trying to be edgy and not really accomplishing anything meaningful ๐Ÿคทโ€โ™‚๏ธ.
 
I gotta say, this whole "Great Unwokening" thing is just a bunch of hooey ๐Ÿ˜‚. People think they can just swoop in with some conservative aesthetic and suddenly it's all cool? Please. The box office numbers for Christy are a joke ๐Ÿคฃ. And let's be real, if Sydney Sweeney was actually trying to make a statement about conservatism, she wouldn't have partnered with American Eagle โ€“ that's like putting a "I'm with stupid" sticker on her own forehead ๐Ÿ™„.

And can we talk about how easy it is for people to jump on the "woke" bandwagon and pretend like they're actually making a difference? I mean, sure, Sinners and One Battle After Another are great films and all, but let's not act like they're some kind of anomaly. The film industry has been doing diversity and inclusion right for years, it's just that most people aren't paying attention ๐Ÿคทโ€โ™€๏ธ.

At the end of the day, if you want to make a real impact, you need to put your money where your mouth is โ€“ or in this case, your marketing dollars ๐Ÿ’ธ. Until then, we'll just be over here watching Christy tank at the box office and wondering what went wrong ๐ŸŽฅ.
 
idk about this unwokening thing in hollywood ๐Ÿคทโ€โ™€๏ธ, sounds like some people wanna put conservatism on a pedestal but its got zero substance ๐Ÿ’ธ. if american eagle is using sydney sweeney for their ad campaign, that's not just a nod to her skills as an actress, it's also saying that she can sell herself as conservative which isn't exactly the most relatable vibe ๐Ÿค‘. meanwhile, the right is still struggling to prove itself in the arts and its box office performance is literally tanking ๐Ÿšฎ. i think what's more interesting is how the liberal arts scene has consistently delivered quality content year after year, it just goes to show that when you're passionate about your craft, people will take notice ๐Ÿ”ฅ.
 
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