The Great Unwokening of Hollywood: A Farce or a Folly?
In recent months, the notion that conservatism is back in vogue has been touted by some as a triumph for the Republican Party. The proof? The proliferation of conservative T-shirts and aesthetics in popular culture. One such example is Sydney Sweeney's advertising campaign with American Eagle, which some have interpreted as a nod to white supremacist eugenics.
However, this supposed "return" of conservatism to mainstream culture rings hollow when one looks at the box office performance of her latest film, Christy. The movie, in which Sweeney portrays boxer Christy Martin, has recorded one of the worst opening weekends in box-office history. This raises a question: can the right genuinely disrupt Hollywood and the arts without consistently showing up to put their money where their mouth is?
Critics argue that conservatism's failure to become cool stems from its instinctual reliance on edgy provocation rather than genuine appreciation for art and culture. The latter, after all, has always been about expanding our worlds, not shrinking them.
In contrast, there are many examples of great woke film successes this year โ films like Sinners and One Battle After Another that have garnered critical acclaim and Oscars buzz. These movies demonstrate that when people ask for cultural recommendations, they don't ask about diversity or conservatism; they ask, "Is it any good?"
Perhaps Sydney Sweeney should focus on showcasing the quality of her films rather than trying to deflect criticism with an opaque response to a loaded question about her eye color. After all, as Kelsey Grammer so astutely put it, the commitment to diversity is not exclusive to liberal ideologies.
Ultimately, the right may be determined to reorder institutions, but its ability to manufacture popularity and sustain cultural relevance remains dubious. The unwokening of Hollywood may indeed be a farce โ one that highlights the tension between those who seek to challenge the status quo and those who are content to remain comfortably apolitical.
In recent months, the notion that conservatism is back in vogue has been touted by some as a triumph for the Republican Party. The proof? The proliferation of conservative T-shirts and aesthetics in popular culture. One such example is Sydney Sweeney's advertising campaign with American Eagle, which some have interpreted as a nod to white supremacist eugenics.
However, this supposed "return" of conservatism to mainstream culture rings hollow when one looks at the box office performance of her latest film, Christy. The movie, in which Sweeney portrays boxer Christy Martin, has recorded one of the worst opening weekends in box-office history. This raises a question: can the right genuinely disrupt Hollywood and the arts without consistently showing up to put their money where their mouth is?
Critics argue that conservatism's failure to become cool stems from its instinctual reliance on edgy provocation rather than genuine appreciation for art and culture. The latter, after all, has always been about expanding our worlds, not shrinking them.
In contrast, there are many examples of great woke film successes this year โ films like Sinners and One Battle After Another that have garnered critical acclaim and Oscars buzz. These movies demonstrate that when people ask for cultural recommendations, they don't ask about diversity or conservatism; they ask, "Is it any good?"
Perhaps Sydney Sweeney should focus on showcasing the quality of her films rather than trying to deflect criticism with an opaque response to a loaded question about her eye color. After all, as Kelsey Grammer so astutely put it, the commitment to diversity is not exclusive to liberal ideologies.
Ultimately, the right may be determined to reorder institutions, but its ability to manufacture popularity and sustain cultural relevance remains dubious. The unwokening of Hollywood may indeed be a farce โ one that highlights the tension between those who seek to challenge the status quo and those who are content to remain comfortably apolitical.