I'm like totally intrigued by this whole thing! 
Imagine you're trying to draw a mind map for Donald Trump's psyche... 
```
   +--Trump's Self-Image
      |
      |  +-- Reagan Image
      |  |
      |  |  - Authenticity (Trump values)
      |  |  - Vulnerability
      |  |
      |  +-- Tariffs & Economy
      |
      |  +-- Deal-Making Master
       |
       v
      +-- Insecurity & Fear
         |
         |  - Trump's a master of crisis management 
         |  |  but can't handle the real deal 
```
This ad from Canada hit a nerve 'cause it was like Reagan, this super cool American dude, was speaking truth to power. But what really got under Trump's skin was that he felt like people were mocking his whole image... 
It's like when you're trying to draw a face and someone starts changing the features while you watch 

... Trump can't handle it! He feels like everyone is judging him, but deep down, he's all insecure about being America's leader 

.