NatWest is chasing the mass affluent wallet. So is everyone else | Nils Pratley

I'm low-key excited about this move by NatWest 🤩! The mass affluent market is growing because people are inheriting wealth from their parents and it's creating opportunities for financial advice and product sales. I think it's awesome that the FCA is relaxed with rules, allowing for more useful financial advice to be provided. And Chancellor Reeves' emphasis on utilising unproductive savings is a great idea 📈! Younger generations are wise beyond their years when it comes to long-term finances - they're all about diversifying and investing for the future 💸.

The acquisition of Evelyn Partners seems like a solid move, but we'll have to wait and see if it pays off 💰. The valuation per customer is pricey, so fingers crossed that NatWest can deliver a strong return on investment 🤞!
 
I'm low-key excited about this trend 🤑. I mean, who doesn't want to get richer? The mass affluent market is a goldmine for banks and they're finally catching on. It's all about catering to the younger generation's different financial priorities, you feel? They want diversified solutions and NatWest is trying to deliver with its Coutts private bank acquisition.

But, let's not forget, there's always a catch 😒. The £17k valuation per customer is pretty steep, especially if it doesn't translate to profits. I'm intrigued by this deal, but I need to see some solid numbers before I get on board. Competition in wealth management is gonna be fierce and NatWest needs to prove its strategy works.

It's interesting to see how the regulator changes are affecting the industry too 🤔. The FCA's relaxed rules are giving banks more leeway to provide useful financial advice, which could lead to some innovative solutions. But, at the end of the day, it's all about delivering value to customers and that's what NatWest needs to focus on 💸
 
🤔 I think this is gonna be super interesting to see how NatWest's Coutts private bank does 🤑 they're diving headfirst into the "mass affluent" market, which is like a high-stakes poker game 💸 where you gotta make some smart moves or lose big time 😬. The younger gen crowd is all about long-term gains and diversifying their investments, so if NatWest can deliver, it could be a major win 🏆 for them 👍

📉 But, like, there's always gonna be some risk involved, you know? 💸 The analyst dude at Jefferies is warning that the deal might not be as solid as it seems 🔒. And with all this competition in wealth management, it's hard to predict what'll happen next 🔄. Still, NatWest's got a solid strategy and they're willing to put their money where their mouth is 💸 so fingers crossed for them 👍
 
I'm worried about these high net worth individuals being targeted by banks 🤔. It's already hard enough for regular folks to save money, let alone navigate the complex world of investing 💸. What if they're not ready or don't know what they're getting themselves into? They're basically being sold a dream, but who's holding them accountable? 🤝
 
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