Elon Musk's Twitter Purge Misfires, Targeting Iconic Account Instead of High-Profile Users
In a surprise move, Elon Musk's plan to purge blue check marks from verified accounts on Twitter failed to deliver as expected. The billionaire CEO had announced that users would have to pay $8 per month for the platform's Twitter Blue subscription service to stay verified, but instead, he singled out one high-profile account - the New York Times main account - which had previously opted not to pay for verification.
The plan was supposed to rid the platform of legacy blue check marks and reserve them only for users who paid for the premium subscription. However, the implementation seemed to be bungled from the start. Most legacy blue check holders found that their verification marks were still intact but had been appended with a new label reading: "This account is verified because it's subscribed to Twitter Blue or is a legacy verified account." This change makes it unclear whether verified accounts are notable individuals or simply users who have paid for the service.
The New York Times main account lost its blue check over the weekend after Musk responded to an account that often engages with him on social media by tweeting, "Oh ok, we'll take it off then." The move was seen as a petty attack by many, including the newspaper's publisher, who has been vocal about Musk's views on the media.
Musk's long campaign against "legacy" blue checks has raised concerns among experts that the new system could make it easier for scammers to impersonate high-profile users. Additionally, it's unclear whether reserving verification for paid users will actually reduce the number of bots on the site.
The blunder highlights how Musk often seems to guide decisions about Twitter by whims rather than policy. The platform has struggled with issues of inauthentic behavior and misinformation under his leadership, which is a concern for many users and advertisers.
The move also marks another puzzling development in Musk's quest to monetize Twitter through paid features. The price of dogecoin, the meme representing the cryptocurrency that Musk promotes, shot up 20% on Monday after he replaced Twitter's blue bird logo with it at the top of the site.
As CNN reported earlier this week, Musk has presented changes to Twitter's verification system as a way of "treating everyone equally." However, critics argue that reserving blue checks for paid users creates a new standard that favors those who can afford to pay.
In a surprise move, Elon Musk's plan to purge blue check marks from verified accounts on Twitter failed to deliver as expected. The billionaire CEO had announced that users would have to pay $8 per month for the platform's Twitter Blue subscription service to stay verified, but instead, he singled out one high-profile account - the New York Times main account - which had previously opted not to pay for verification.
The plan was supposed to rid the platform of legacy blue check marks and reserve them only for users who paid for the premium subscription. However, the implementation seemed to be bungled from the start. Most legacy blue check holders found that their verification marks were still intact but had been appended with a new label reading: "This account is verified because it's subscribed to Twitter Blue or is a legacy verified account." This change makes it unclear whether verified accounts are notable individuals or simply users who have paid for the service.
The New York Times main account lost its blue check over the weekend after Musk responded to an account that often engages with him on social media by tweeting, "Oh ok, we'll take it off then." The move was seen as a petty attack by many, including the newspaper's publisher, who has been vocal about Musk's views on the media.
Musk's long campaign against "legacy" blue checks has raised concerns among experts that the new system could make it easier for scammers to impersonate high-profile users. Additionally, it's unclear whether reserving verification for paid users will actually reduce the number of bots on the site.
The blunder highlights how Musk often seems to guide decisions about Twitter by whims rather than policy. The platform has struggled with issues of inauthentic behavior and misinformation under his leadership, which is a concern for many users and advertisers.
The move also marks another puzzling development in Musk's quest to monetize Twitter through paid features. The price of dogecoin, the meme representing the cryptocurrency that Musk promotes, shot up 20% on Monday after he replaced Twitter's blue bird logo with it at the top of the site.
As CNN reported earlier this week, Musk has presented changes to Twitter's verification system as a way of "treating everyone equally." However, critics argue that reserving blue checks for paid users creates a new standard that favors those who can afford to pay.