Dell's decision to revive its XPS brand, which was seemingly abandoned last year, marks a welcome shift in the company's approach to consumer laptops. In an effort to rekindle interest in its ultralight and portable devices, Dell is focusing on what truly matters: performance, display quality, battery life, and overall user experience.
This about-face comes amid declining revenues from consumer PCs and global PC market share. The introduction of AI-powered computers has been touted as a key differentiator, but it seems that customers have lost interest in this approach. Instead, Dell is acknowledging the importance of basic laptop features that were once considered non-negotiable.
The new XPS 14 and XPS 16 laptops boast improved designs with physical function rows, haptic touchpads, and lattice-free keyboards that provide a more comfortable user experience. These laptops are now priced competitively, with starting prices at $2,049 for the XPS 14 and $2,200 for the XPS 16. Additional configurations will be released in February at prices under $2,000.
This renewed focus on consumer-oriented features is a significant departure from Dell's previous branding strategy, which aimed to promote AI-powered PCs as a must-have for professionals and everyday users. However, it appears that customers have moved on from this approach and are now seeking more practical considerations such as portability, display quality, and battery life.
By getting back to its roots, Dell is signaling a renewed commitment to producing high-quality laptops that cater to the needs of consumers. While AI-powered computers may still hold value for specific industries or professionals, it's clear that they're no longer at the forefront of customer demand.
This about-face comes amid declining revenues from consumer PCs and global PC market share. The introduction of AI-powered computers has been touted as a key differentiator, but it seems that customers have lost interest in this approach. Instead, Dell is acknowledging the importance of basic laptop features that were once considered non-negotiable.
The new XPS 14 and XPS 16 laptops boast improved designs with physical function rows, haptic touchpads, and lattice-free keyboards that provide a more comfortable user experience. These laptops are now priced competitively, with starting prices at $2,049 for the XPS 14 and $2,200 for the XPS 16. Additional configurations will be released in February at prices under $2,000.
This renewed focus on consumer-oriented features is a significant departure from Dell's previous branding strategy, which aimed to promote AI-powered PCs as a must-have for professionals and everyday users. However, it appears that customers have moved on from this approach and are now seeking more practical considerations such as portability, display quality, and battery life.
By getting back to its roots, Dell is signaling a renewed commitment to producing high-quality laptops that cater to the needs of consumers. While AI-powered computers may still hold value for specific industries or professionals, it's clear that they're no longer at the forefront of customer demand.
! finally a company that gets what we want from laptops - performance, good displays and decent battery life 
. i mean who needs all that fancy ai stuff when you can have a comfy keyboard and a portable laptop to take with you on the go? 
Dell is doing it right by focusing on what matters most to consumers now. those new designs look insane btw 
starting at $2k isn't too shabby either 
... i mean dell is trying to bring back xps which was like abandoned last year lol... but seriously, $2000+ for a laptop is kinda steep even for me 
... i dont get why they didnt just focus on making them better from the start instead of all this ai stuff 
... and whats with the physical function rows? 
does it really make a difference or am i just missing out 
feels like a breath of fresh air in the laptop market. I think they finally got back to basics 
. The new designs with physical function rows, haptic touchpads, and lattice-free keyboards sound amazing 
. Now, let's see how these laptops perform in real-world usage 
anyway, think dell just tried to listen to customers instead of trying to force their ai crap down our throats 
. Like, who needs a laptop that can think for you? Give me a good ol' fashioned laptop with a decent processor, display, and battery life any day! 
. Bring on the portability and practicality over AI-powered gimmicks any time!
The new XPS 14 and 16 look like they're back on track with the basics. And $2k starting prices for these things? That's insane 
. But now, it seems like they've finally listened to their customers and are focusing on what really matters: making laptops that people actually want to buy 
. It's all about the user experience now, not just trying to be the "smart" thing 
. Now let's see how long these new laptops last before they start pushing AI again... fingers crossed 
. And the prices aren't too shabby either - $2,049 is still steep but at least it's not as ridiculous as some of the other ultralight laptops out there