Bad Bunny's decision to wear outfits by Spanish high street brand Zara during his Super Bowl half-time performance has sparked debate about power-shifting in the world of fashion. As one of the most-streamed artists on Spotify, Bad Bunny is a cultural icon who has fronted underwear campaigns for luxury brands like Calvin Klein and Jacquemus. However, he chose to wear affordable, high-street clothing that his fans can afford, rather than designer labels.
This move was seen as a statement about power-shifting in the fashion world, where luxury brands are no longer the default uniform for pop culture. Bad Bunny's decision to wear Zara on the biggest stage of US television suggests that couture is no longer the norm for music performances. Instead, it is becoming more acceptable for artists to wear affordable, accessible clothing that reflects their cultural position and values.
Andrew Groves, a professor of fashion design at the University of Westminster in London, said: "The suit still reads as authority, but the authority comes from Bad Bunny's cultural position, not from a luxury house's stamp of approval." He noted that the use of exaggerated volume in the suit was similar to the style used by young Black and Latino people in the 1930s and 1940s as a way to claim public space.
Bad Bunny also wore a Puerto Rican flag on his jacket, which added another layer of cultural significance to his performance. The dress worn by Lady Gaga, with its custom blue pleated ruffle and flor de maga brooch, was also inspired by Puerto Rican culture.
The use of affordable high-street clothing in the Super Bowl half-time show has been seen as a way for Bad Bunny to make a statement about power-shifting in the fashion world. By choosing not to wear designer labels, he is highlighting the growing diversity and inclusivity of pop culture. The fact that his fans can afford the same clothing suggests that luxury brands are no longer the only game in town, and that alternative options are becoming increasingly popular.
In this sense, Bad Bunny's decision to wear Zara on the Super Bowl stage was a bold statement about power-shifting in the fashion world. By embracing affordability and accessibility, he is challenging the traditional norms of high-end fashion and suggesting a new era of inclusivity and diversity in pop culture.
This move was seen as a statement about power-shifting in the fashion world, where luxury brands are no longer the default uniform for pop culture. Bad Bunny's decision to wear Zara on the biggest stage of US television suggests that couture is no longer the norm for music performances. Instead, it is becoming more acceptable for artists to wear affordable, accessible clothing that reflects their cultural position and values.
Andrew Groves, a professor of fashion design at the University of Westminster in London, said: "The suit still reads as authority, but the authority comes from Bad Bunny's cultural position, not from a luxury house's stamp of approval." He noted that the use of exaggerated volume in the suit was similar to the style used by young Black and Latino people in the 1930s and 1940s as a way to claim public space.
Bad Bunny also wore a Puerto Rican flag on his jacket, which added another layer of cultural significance to his performance. The dress worn by Lady Gaga, with its custom blue pleated ruffle and flor de maga brooch, was also inspired by Puerto Rican culture.
The use of affordable high-street clothing in the Super Bowl half-time show has been seen as a way for Bad Bunny to make a statement about power-shifting in the fashion world. By choosing not to wear designer labels, he is highlighting the growing diversity and inclusivity of pop culture. The fact that his fans can afford the same clothing suggests that luxury brands are no longer the only game in town, and that alternative options are becoming increasingly popular.
In this sense, Bad Bunny's decision to wear Zara on the Super Bowl stage was a bold statement about power-shifting in the fashion world. By embracing affordability and accessibility, he is challenging the traditional norms of high-end fashion and suggesting a new era of inclusivity and diversity in pop culture.
! He's like, totally changing the game with that Zara suit 
- I mean, who says you gotta break the bank to look fire 
? It's all about reflectin' your cultural vibes and values, you feel? 
And can we talk about how iconic that Puerto Rican flag jacket is? 
It's like he's sayin', "Hey, fashion world, I'm here and I'm not afraid to rep my roots!" 
. And Lady Gaga's dress? 
That custom look was straight fire too! It's like we're seein' a whole new era of fashion, where diversity and inclusivity are the real MVPs 
.
. He's showin' us that you don't gotta be made of gold to shine bright 
. So yeah, I'm all about this power-shifting in fashion movement 
. We'll see more artists embracing affordable fashion and celebrating their cultural heritage on stage. It's all about power-shifting in the fashion world, and I am HERE. FOR. IT 
but i guess its kinda cool that he's making a statement about affordability and stuff. I remember when I was at college, we used to shop at H&M all the time because it was affordable and cute, not some fancy designer brand. It makes me think of my grandma who always says "you dont need fancy clothes to be stylish" 
he's showing that just because you're a cultural icon, it doesn't mean you have to wear designer labels all the time 
i love how bad bunny brought the heat with his zara outfit during the super bowl half-time show it's like, we're living in a time where luxury brands aren't the only way to go anymore & that's so refreshing 
. Bad Bunny's decision to rock Zara on the Super Bowl stage was a bold move and it's sending a great message about inclusivity and accessibility 
. I mean, who says you gotta be broke to look fly? 
It's all about celebrating our cultural identities and values, and Bad Bunny is totally on that 
. The fact that his fans can cop the same outfit suggests that we're moving away from just high-end fashion being the norm 
. Can't wait to see what other artists join the affordable revolution 
. I love how this move is shifting the power in fashion from luxury brands to the people and their cultural values 
. It feels like you need to be rich to fit in with the cool crowd anymore. I mean, who needs all those extra pockets on their suit anyway? 
He's using his platform to show that fashion doesn't have to be super expensive or exclusive, you know? It's all about being true to yourself and representing the people who matter most - his fans! 
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I mean, come on, it's not like it's that big of a deal. Bad Bunny just wore some decent-looking clothes from Zara for his Super Bowl show. It's not like he's breaking the bank or anything (literally). The thing is, everyone's making such a fuss about this because... well, I'm not really sure why. Some people are saying it's a power shift in fashion, but honestly, who cares? He just looked fine, that's all. And yeah, maybe it's good to see more affordable options being popular, but let's not read too much into it, okay?
I'm loving this vibe Bad Bunny's got going on! He's totally breaking free from those luxury label chains and showing that anyone can be a style icon, regardless of their bank account 
The fact that he's wearing Zara and still killing the game is like, so relatable 
. And can we talk about how cool it is that he's rocking that Puerto Rican flag on his jacket? 
. Zara is fire 
.
. Newsflash: pop culture isn't just for the 1%