The Great Outdoors: Why the Backcountry's Newfound Popularity Matters The recent surge in popularity of backcountry hiking and camping is not just a passing fad – it's a cultural shift that reflects our changing values and relationship with nature.
Social media platforms like Instagram and YouTube have made it easier to share outdoor adventures, blurring the lines between wilderness enthusiast and online influencer.
This phenomenon isn't new, but its scope and speed certainly are. The COVID 19 pandemic accelerated the trend, as people turned to nature for solace and escape from lockdowns and isolation.