Shark Tank Success Story: Pork Barrel Bbq

Pork Barrel BBQ Starts Kickstarter for Bacon Jerky Del Ray, VA Patch
Pork Barrel BBQ Starts Kickstarter for Bacon Jerky Del Ray, VA Patch from


In this year 2023, we are thrilled to bring you the remarkable success story of Pork Barrel BBQ, a company that made waves on the hit TV show Shark Tank. Pork Barrel BBQ was founded by two passionate entrepreneurs, Bill and Brett, who turned their love for barbecue into a thriving business.

The Origins of Pork Barrel BBQ

Bill and Brett, both barbecue enthusiasts, had a dream to bring their mouthwatering flavors to the masses. They started Pork Barrel BBQ in 2009, with a mission to create the best barbecue sauce and rubs in the market. Little did they know that their journey would take them to the Shark Tank.

The Shark Tank Experience

In 2010, Bill and Brett decided to pitch their business on the popular TV show Shark Tank. They were seeking an investment of $50,000 in exchange for a 20% stake in their company. The Sharks were blown away by their delicious products and the potential for growth.

The Deal

After a fierce negotiation, Daymond John, a well-known investor on the show, made a deal with Bill and Brett. He agreed to invest $50,000 in exchange for a 50% stake in Pork Barrel BBQ. This partnership proved to be a game-changer for the company.

Post-Shark Tank Success

The exposure from Shark Tank catapulted Pork Barrel BBQ to new heights. They experienced a surge in sales, and their products gained nationwide recognition. With the help of Daymond John’s expertise, they expanded their product line and started selling in major retail stores.

Innovative Products

Pork Barrel BBQ offers a range of innovative products that have taken the barbecue world by storm. Their award-winning barbecue sauce, made from a secret family recipe, is a favorite among grill masters. They also have a line of mouthwatering rubs and seasonings that add a burst of flavor to any dish.

Community Involvement

Pork Barrel BBQ is not just about great food; they also believe in giving back to the community. They actively support local charities and organizations that focus on hunger relief and children’s education. This commitment to making a positive impact sets them apart from their competitors.

Rave Reviews

Customers can’t get enough of Pork Barrel BBQ’s products. Their barbecue sauce has received rave reviews for its bold and smoky flavor. The rubs and seasonings have also garnered praise for their ability to enhance the taste of any meat. It’s no wonder that Pork Barrel BBQ has become a household name.

Tips for BBQ Enthusiasts

If you’re a barbecue enthusiast looking to up your grilling game, here are some tips from the experts at Pork Barrel BBQ:

1. Invest in a good grill:

A high-quality grill can make a world of difference in the taste of your food. Look for one that offers precise temperature control and even heat distribution.

2. Experiment with different flavors:

Don’t be afraid to try new flavors and combinations. Get creative with your marinades, rubs, and sauces to discover unique taste profiles.

3. Master the art of low and slow cooking:

Low and slow is the key to tender and flavorful barbecue. Learn to control the temperature and cook your meat slowly for mouthwatering results.


The success of Pork Barrel BBQ is a testament to the power of passion and perseverance. From their humble beginnings to the Shark Tank deal and beyond, Bill and Brett have built a thriving business that continues to delight barbecue lovers nationwide. So fire up the grill, grab a bottle of Pork Barrel BBQ sauce, and get ready to indulge in a flavor-packed culinary experience.