The US's biggest liberal-leaning cable news network is changing its name from MSNBC to MS NOW – a move that comes as part of a broader corporate reorganization. The new acronym stands for My Source for News, Opinion, and the World, with "MS" tracing back to the network's original partnership with Microsoft in the 1990s.
The change was made by NBCUniversal, which is separating MSNBC from its sister network NBC News into a separate company called Versant. As part of this shift, the network has moved out of iconic 30 Rockefeller Center and relocated to a new office building in Times Square. The change marks a significant moment for the cable news network, which will now be independent of NBCUniversal's umbrella.
MSNBC/MS NOW is taking steps to rebrand itself as a source of patriotic, trustworthy news and analysis. The network has launched a national advertising campaign to promote its name change and highlight its commitment to journalism. This includes two 60-second ads featuring star hosts Rachel Maddow and Joe Scarborough reading from iconic US documents.
While some fans of the network have expressed skepticism about the new name, with Joy Reid citing concerns over branding and marketing. However, many others are embracing the change, including former MSNBC journalist Jacob Soboroff who decided to join Team MS NOW after being away from the network for a time.
For Soboroff, the move was driven by his desire to be part of an independent news organization that could focus on original journalism without corporate interference. He believes that MS NOW has a lot of "runway" for ambitious journalists like himself who want to tell authentic stories and connect with real people.
As the network looks to rebuild itself under this new branding, its parent company Comcast is likely to benefit from being free from NBCUniversal's regulatory purview. This could give Comcast an advantage in its ongoing negotiations with the Federal Communications Commission over issues related to media consolidation.
For MSNBC/MS NOW, the key challenge now will be to establish itself as a credible and trustworthy source of news and analysis without the backing of NBCUniversal's established reputation.
The change was made by NBCUniversal, which is separating MSNBC from its sister network NBC News into a separate company called Versant. As part of this shift, the network has moved out of iconic 30 Rockefeller Center and relocated to a new office building in Times Square. The change marks a significant moment for the cable news network, which will now be independent of NBCUniversal's umbrella.
MSNBC/MS NOW is taking steps to rebrand itself as a source of patriotic, trustworthy news and analysis. The network has launched a national advertising campaign to promote its name change and highlight its commitment to journalism. This includes two 60-second ads featuring star hosts Rachel Maddow and Joe Scarborough reading from iconic US documents.
While some fans of the network have expressed skepticism about the new name, with Joy Reid citing concerns over branding and marketing. However, many others are embracing the change, including former MSNBC journalist Jacob Soboroff who decided to join Team MS NOW after being away from the network for a time.
For Soboroff, the move was driven by his desire to be part of an independent news organization that could focus on original journalism without corporate interference. He believes that MS NOW has a lot of "runway" for ambitious journalists like himself who want to tell authentic stories and connect with real people.
As the network looks to rebuild itself under this new branding, its parent company Comcast is likely to benefit from being free from NBCUniversal's regulatory purview. This could give Comcast an advantage in its ongoing negotiations with the Federal Communications Commission over issues related to media consolidation.
For MSNBC/MS NOW, the key challenge now will be to establish itself as a credible and trustworthy source of news and analysis without the backing of NBCUniversal's established reputation.
I think MS NOW is taking a bold step by rebranding itself, and it's interesting to see how this new direction will play out. The move from MSNBC to MS NOW seems like a fresh start, but it'll be tough for the network to establish its credibility without the backing of NBCUniversal's reputation. Hopefully, they can focus on telling authentic stories and connecting with real people, as Jacob Soboroff mentioned 
. It's going to be an exciting ride!
I mean, I get why they want to shake things up, but changing its name from MSNBC just feels like a bit too much. I've always been a fan of Rachel Maddow and co., and the thought of losing the "MSNBC" identity is kinda weird. They're not exactly known for being patriotic or stuffy, are they? 
And what's with the "My Source for News, Opinion, and the World" thing? Sounds like they're trying too hard to be all inclusive 
. But hey, if it works out, I'm here for it! 
. But at the same time, I can see why they'd want to be more independent and focus on original journalism - it could make a big difference in terms of credibility. The ads featuring Rachel Maddow and Joe Scarborough are pretty cool, btw! 
. Can't they just stick with MSNBC? It was iconic for years, and now they're abandoning that brand identity entirely? 
. Maybe this new setup will allow them to be more agile and take more risks in their reporting 
.
. I remember watching Rachel Maddow back when MSNBC was still part of NBC News 
... those were good times 
... if it all works out, it could give them an edge in the media consolidation talks 
. But for MS NOW, it's gonna be tough to establish themselves as more than just a spin-off from NBC News 
. Time will tell 
. Where's the substance? The journalism? I mean, I've seen some of their coverage in the past, it's not all bad, but come on.
. And what about the concerns from fans like Joy Reid? Are we just gonna ignore those or what? Want to know more about this move, need some sources...
... but at the same time, i get what they're trying to do - break free from the old network's shadow and establish themselves as a legit news source 
... and i'm not sure about this new direction either 
. I mean, who am I to judge though? Maybe the new logo and branding will really revamp the network's image 
, I think MS NOW is making a pretty smart move by breaking free from NBCUniversal's umbrella. It'll be interesting to see how they navigate this new era without corporate interference and establish themselves as an independent source for news and analysis. The rebranding campaign looks solid, especially with those 60-second ads featuring Rachel Maddow and Joe Scarborough 
. I mean, who comes up with this stuff? "My Source for News, Opinion, and the World"? Sounds like something a 5-year-old would come up with 
. And what's next, are they gonna change their colors too? I'm not buying it. They're just trying to save face after all those scandals and controversies 
. Give me a break! 
... but seriously, i hope they can pull off making trustworthy news without nbc universal's rep 
. maybe they'll focus on covering more local issues too? that'd be awesome 
I'm so down for this name change!! 
The fact that they're focusing on original journalism and not corporate interference is everything to me. 
As someone who's been following the news for a while now, I think this change will bring a whole new level of excitement and authenticity to the network. Plus, can you imagine how dope it'll be to see Rachel Maddow and Joe Scarborough reading from those iconic US documents? 
Bring on the patriotic vibes! 
recently, I don't know if I'm ready for that level of responsibility but my friend just got one and it's so cute. They're like little furry therapists or something. Anyway, back to MSNBC... I mean MS NOW... I feel like the name change is gonna be good for them, they've been kinda stale lately 
.