The "Great Unwokening" of Hollywood: A Conservative Take on Culture
A stroll around my local area in London led me to a young man proudly sporting stone-wash jeans, shades, and a 'Reagan-Bush '84' T-shirt - an item of clothing that's become the go-to for right-wing youth in the US. It wasn't long before this casual display of conservative aesthetics jogged memories of another cultural phenomenon: New York magazine's cover after Trump's inauguration, which celebrated young right-wingers embracing their cultural dominance.
It seems we're witnessing a resurgence of conservatism as a cultural force, not just a political ideology. Brock Colyar, a journalist, noted that "conservatism - as a cultural force, not just a political condition - is back in a real way for the first time since the 1980s." This shift has been mirrored in Britain with debates about BBC "wokeness."
At its core, conservatism's long-held desire to control culture may have finally materialized. However, it remains to be seen whether this newfound influence can translate into sustained popularity and impact.
Early claims of conservative cultural domination were met with some degree of success - a 'woke' artist being touted as proof that the tide has turned against liberal-left orthodoxy. But, as time goes on, these attempts at cultural control are facing significant pushback. One notable example is Sydney Sweeney, an Euphoria star who fronted an ad campaign by American Eagle that some saw as flirting with white supremacist eugenics.
Sweeney's latest film, Christy, which she stars in alongside her Republican voter status, has sparked controversy after recording one of the worst opening weekends at the box office. This raises a question: if right-wing zealots aim to disrupt Hollywood and the arts, do they care enough to consistently show up?
The truth is that making art cool is easier said than done - it requires more than just buying a political T-shirt or attending a few high-profile events. Great art is about expanding our worlds, not shrinking them. Even some of the most prominent conservative voices in Hollywood, like Kelsey Grammer, have acknowledged this.
As we look to 2026's Oscar season, which promises to feature Bad Bunny as its main performer, it seems that the 'Great Unwokening' of Hollywood may be more about edgy provocation than genuine appreciation for art and culture. The likes of Sinners and One Battle After Another prove that there is still room for great woke film successes - but do they stand a chance against the tides of cultural shift?
A stroll around my local area in London led me to a young man proudly sporting stone-wash jeans, shades, and a 'Reagan-Bush '84' T-shirt - an item of clothing that's become the go-to for right-wing youth in the US. It wasn't long before this casual display of conservative aesthetics jogged memories of another cultural phenomenon: New York magazine's cover after Trump's inauguration, which celebrated young right-wingers embracing their cultural dominance.
It seems we're witnessing a resurgence of conservatism as a cultural force, not just a political ideology. Brock Colyar, a journalist, noted that "conservatism - as a cultural force, not just a political condition - is back in a real way for the first time since the 1980s." This shift has been mirrored in Britain with debates about BBC "wokeness."
At its core, conservatism's long-held desire to control culture may have finally materialized. However, it remains to be seen whether this newfound influence can translate into sustained popularity and impact.
Early claims of conservative cultural domination were met with some degree of success - a 'woke' artist being touted as proof that the tide has turned against liberal-left orthodoxy. But, as time goes on, these attempts at cultural control are facing significant pushback. One notable example is Sydney Sweeney, an Euphoria star who fronted an ad campaign by American Eagle that some saw as flirting with white supremacist eugenics.
Sweeney's latest film, Christy, which she stars in alongside her Republican voter status, has sparked controversy after recording one of the worst opening weekends at the box office. This raises a question: if right-wing zealots aim to disrupt Hollywood and the arts, do they care enough to consistently show up?
The truth is that making art cool is easier said than done - it requires more than just buying a political T-shirt or attending a few high-profile events. Great art is about expanding our worlds, not shrinking them. Even some of the most prominent conservative voices in Hollywood, like Kelsey Grammer, have acknowledged this.
As we look to 2026's Oscar season, which promises to feature Bad Bunny as its main performer, it seems that the 'Great Unwokening' of Hollywood may be more about edgy provocation than genuine appreciation for art and culture. The likes of Sinners and One Battle After Another prove that there is still room for great woke film successes - but do they stand a chance against the tides of cultural shift?