'Tuna King' pays record £2.4m for giant bluefin at Tokyo auction

In a shocking display of financial prowess, Tokyo's premier sushi auction house witnessed a record-breaking sale of 510.3 million yen (£2.4m) for a colossal bluefin tuna weighing in at 243kg (536lbs). Renowned entrepreneur Kiyoshi Kimura, self-proclaimed "Tuna King", took home the prized catch after outbidding competitors in the early hours of the new year.

According to Kimura, the price skyrocketed unexpectedly, leaving him both surprised and optimistic about the auspicious nature of his purchase. The 243kg bluefin was caught off Japan's northern coast and has now been butchered for sale at one of Kimura's restaurants, with each sushi roll fetching a mere 500 yen (£2.40) - a far cry from the staggering price paid at auction.

This record-breaking sale eclipses the previous highest figure recorded in 2019, when a comparable bluefin tuna was sold for 333.6 million yen. The shift to a new facility has seen prices fluctuate over the years, with last year's top bid coming in at 207 million yen.

The sheer magnitude of this purchase has left onlookers and food enthusiasts alike feeling invigorated by the experience. As one young customer Minami Sugiyama remarked from Kimura restaurant in Tsukiji, "I feel like I've begun the year in a good way after eating something so auspicious as the year starts." Another diner, Kiyoshi Nishimura, echoed similar sentiments, extolling the virtues of the bluefin's sweetness and richness.
 
OMG, can u believe that record-breaking sale of 510.3 million yen for a single tuna 🤯?! The fact that Renowned entrepreneur Kiyoshi Kimura outbid everyone else in those early hours must've been super nerve-wracking 😬! He seems pretty chill about it though, saying he's optimistic about the "auspicious nature" of his purchase... whatever that means lol. Anyways, 333.6 million yen in 2019 was already crazy high, and now this new facility is causing prices to fluctuate? 🤔 What a wild world of sushi auctions we live in!
 
💡 what's up with these crazy tuna prices?! I mean, 510 million yen is wild! 🤯 You gotta wonder what kind of math goes into setting those bids... it's not like they're selling sushi to just anyone at that price point. 😂 Guess Kiyoshi Kimura must have some serious game 💪 to take down the competition like that. And I'm curious, does the fact that this tuna is gonna be sold as regular old sushi at his restaurant make all that cash back down to earth a bit? 🤔
 
idk how anyone can be this optimistic about buying a fish for like 2.4m... like what's next? a private island auction 🤯 meanwhile, the restaurants must be bleeding money charging 500 yen per sushi roll lol, i'm just waiting for them to come crawling back to me asking for some financial help 😂
 
Are you kidding me? £2.4m for a tuna that costs 500 yen per roll at his restaurant? What a rip-off! The guy's just taking advantage of people's love for sushi to make a quick buck. I mean, come on, 243kg is basically a small fish in the grand scheme of things. And what's with all the fuss about the price skyrocketing unexpectedly? It's just supply and demand, dude. If there are only so many of these bluefin tunas out there, then yeah, prices might go up. But that doesn't mean someone should pay 500 times more than usual for a single fish! 😂💸
 
Man, 510 million yen for a tuna is wild 🤯! Reminds me of when I used to catch some sick fish with my granddad at our lake house back in '92 😊. He'd sell them at the market for like, what, 50 bucks? Nowadays it's crazy to see how much they're worth 🤑. And can you believe Kiyoshi Kimura just outbid everyone? That dude must be some kinda tuna whisperer or something 🤣. I'm loving this feeling of excitement and hope for the new year that's coming with all these fancy auctions and high-end eats 🎉🍣.
 
omg u guys can u even believe this?! 🤯 like seriously 510 MILLION YEN for a piece of fish!!! i mean yeah kiyoshi kimura is all that and his "tuna king" title is literally earned lol but still what's up with the price?! it went from 207 million to 510 million in one go?? that's just crazy talk! and the dude who caught this bluefin was probably just chillin on the coast like "hey i think i'll just sell this for a record amount instead of eating it" 🤣 anyway, congrats kiyoshi kimura on the win and all but can we talk about how expensive it is to eat now?! i mean 500 yen per sushi roll is just insane!!! 🤑
 
omg that 243kg tuna is CRAZY 🤯! who knew someone could make 2.4m from a single fish? 🤑 i mean kiyoshi kimura is like the ultimate tuna master 🐟👑 and his restaurant's sushi game must be fire 🔥 i love how the price went up so unexpected, it's like the market just decided to go wild 📈 510.3m is a record breaker for sure! also that 500 yen per roll tho? 💸 it's like you're getting royalty for your taste buds 👑
 
🤔 that's insane, 510 million yen for a piece of fish is just crazy, i mean what even is the market for these things? it's like we're living in some kind of anime or something 😂 but at the same time, gotta respect kiyoshi kimura's business skills, he must be making bank off this one sale alone. the fact that he's selling each roll for 500 yen afterwards is just mind-boggling tho 🤑 i wonder what his margins are like on those rolls...anyway, glad to see people enjoying it, even if they are eating the expensive stuff at a fraction of the original price 😊
 
Wow 🤯🍣! 510.3 million yen for a tuna is insane! Interesting how it went from last year's top bid to this record-breaking sale 💸🐟. I wonder what makes that particular tuna so special? 🤔 Did the new facility change something or was it just a lucky guess by Kiyoshi Kimura? 😄
 
🤕 u guys wont believe wut just happened in tokyo... there was this auction 4 a giant bluefin tuna & it went 2 a whoppin 510 mil yen 🤑 thats like 2 million pounds lol... some dude named kiyoshi kimura outbid everyone else & is now the proud owner of a 243kg monster 🤯 i mean, its nice 2 see some1 makin money off food but whats up wth these prices tho? 🤑 u just payed that much 4 a tuna roll thats like 10 times more than what a normal person would eat
 
idk, 510 million yen is crazy rich lol! 🤑 but at the same time i mean, it's just a fish... can't we celebrate our economic growth without breaking the bank? 🤷‍♀️ then again, who am i to judge, gotta respect Kiyoshi Kimura's financial wizardry 💸 and his fans are really feeling the bluefin love right now 🐟 but what about the environmental impact of such a massive catch? shouldn't we be talking about sustainable seafood practices more? 🌊 sigh... maybe it's just a case of too much tuna, not enough common sense 😂
 
OMG, 510 million yen for that huge tuna is CRAZY 💸🐟! I mean, I've seen some pricey sushi in my time, but this takes the cake 🎂. The fact that it was caught off Japan's northern coast makes me think it's gonna be super fresh and delicious 😋. And can we talk about how hyped Minami Sugiyama is? I'm living for her quote "I feel like I've begun the year in a good way"... that bluefin tuna has some serious power 🤯. Kiyoshi Kimura is def a genius for outbidding everyone, and I love how optimistic he is about the purchase 🤑. This just shows us that you gotta be ready to splurge sometimes (or have deep pockets like him) 😉.
 
omg what a rip off 2 mil for a piece of fish lol who gets that kinda cash? sounds like kimura is just throwing good money after bad with those tiny sushi rolls only making 500 yen each lol and i'm still tryna figure out why it needs to be caught in japan's northern coast can't they just get a nice bluefin from the usa or something?
 
Yooo!! 😂 510 million yen for one tuna is wild!!! I mean, I know it's just a fish, but come on! The prices are crazy! 💸 And that entrepreneur dude Kiyoshi Kimura is like a Tuna King or something 🤣, outbidding everyone and taking home the prize. I'm no expert, but even I can see that's some serious cash 💷. Poor guy's gotta be feeling like a total boss now, though 😎. And honestly, who cares about the price when it's that juicy? 🍴 I mean, I'd pay 500 yen for one piece of sushi from this guy even if it was just a scrap of tuna! 😂
 
Can you believe this 510.3 million yen for a fish? Like what is wrong with these people? It's just a tuna, right? I mean, I love sushi too but come on! You can get some really good stuff in Tokyo for like half that price and it's still super yummy 🤯

I guess if you're the "Tuna King" like Kiyoshi Kimura, you've got to expect this kind of thing to happen. But seriously though, 243kg bluefin tuna is massive! You could feed a whole family from that one fish. And I'm not even getting into how much it costs to eat sushi at his restaurant... 😂 500 yen per roll? That's like $4.50! Not cheap.

I feel bad for the other people who were there watching and bidding. They must've been super nervous trying to outbid each other in the dark 🕰️. And I can see why they're all excited now that the year has started off with a bang... or should I say, a tuna 💥
 
This record-breaking sale is just another example of how the wealthy elite can shape the market to their advantage 🤑. I mean, come on 510 million yen for a fish? It's almost as if Kiyoshi Kimura used his vast resources to artificially inflate the price and make it sound like a legitimate business deal 💰. Meanwhile, the average Japanese consumer is struggling to make ends meet and can't even afford a decent meal at a restaurant 🍜.

It's also interesting that the sale has brought in a new wave of customers, but are they just being drawn in by the glitz and glamour of the auction, or are they genuinely interested in trying high-end sushi? And what about the environmental impact of buying such an expensive fish? Is it sustainable? 🌿 These questions are being swept under the rug as everyone gets caught up in the excitement of the sale 🎉.
 
🤯 510 million yen for a bloody big fish is insane! I mean, I get why it's a big deal for the sushi auction house and Kimura, but £2.4m is just crazy talk! You could buy like 5-6 cars for that kind of cash 🚗💸. And to be honest, 500 yen per roll is still pretty steep, especially considering how much they're selling it for at the restaurant 🤑. But I guess when you're a "Tuna King", you can get away with being a bit extravagant 😏.
 
🎉💸 OMG, can you believe that price?! 🤯 It's like, wow! I mean, 510.3 million yen is crazy talk! 🤪 I'm not even a huge sushi fan, but even I'd be stoked to see something so valuable being sold at auction. And now it's just chillin' in Kiyoshi Kimura's restaurant, getting turned into sushi rolls for like, pennies? 💸🍣 That's wild!

I've seen some crazy prices on eBay before, but this is on a whole different level. I'm pretty sure even the most seasoned collectors out there are like "WHOA, WHAT JUST HAPPENED?" 🤯 It's almost like it was like a Pokémon catch or something... except instead of catching a rare Pokémon, you're buying a giant piece of fish! 🐟👀

Kiyoshi Kimura's reaction is pretty funny too - he's all "I'm the Tuna King now!" 💪 I'd be more like " Wait, what just happened? Did I really just shell out half a billion yen for some fish?" 😂 But hey, to each their own, right? More sushi for everyone! 🍣👌
 
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