Krafton, a South Korean gaming giant behind popular titles like PUBG and Subnautica, has officially transformed into an "AI-first" company. This shift in focus comes as the corporation is looking to restructure its workforce by offering voluntary resignations to employees.
The company's CEO is emphasizing that this transformation is not about downsizing human staff but rather about empowering employees to take control of their own growth directions and explore new challenges both within and outside the organization. However, critics argue that these words ring hollow when considering Krafton's recent record profits, which will likely be funneled into large-scale investments in artificial intelligence.
Under this new framework, Krafton aims to automate jobs centered on agentic AI development and implement an AI-centered management system. The company is freezing hiring for all positions except those focused on developing original intellectual property and personnel with expertise in AI-related areas.
The transformation comes as the gaming industry grapples with the consequences of AI-driven automation. A recent MIT study found that 95% of generative AI pilots at companies are failing, while another prediction suggests that 40% of agentic AI projects will be cancelled by 2027.
As Krafton embarks on this journey, it's clear that the stakes are high. With its flagship franchises like PUBG and Subnautica under its belt, the company is poised to make significant strides in the world of artificial intelligence – but at what cost for human workers?
The company's CEO is emphasizing that this transformation is not about downsizing human staff but rather about empowering employees to take control of their own growth directions and explore new challenges both within and outside the organization. However, critics argue that these words ring hollow when considering Krafton's recent record profits, which will likely be funneled into large-scale investments in artificial intelligence.
Under this new framework, Krafton aims to automate jobs centered on agentic AI development and implement an AI-centered management system. The company is freezing hiring for all positions except those focused on developing original intellectual property and personnel with expertise in AI-related areas.
The transformation comes as the gaming industry grapples with the consequences of AI-driven automation. A recent MIT study found that 95% of generative AI pilots at companies are failing, while another prediction suggests that 40% of agentic AI projects will be cancelled by 2027.
As Krafton embarks on this journey, it's clear that the stakes are high. With its flagship franchises like PUBG and Subnautica under its belt, the company is poised to make significant strides in the world of artificial intelligence – but at what cost for human workers?
It's just another example of corporate greed. They're basically saying, "Hey, we've made a bunch of cash off your gaming skills, now it's time to cut loose and let the robots take over." And don't even get me started on the whole "empowering employees" thing... yeah right, like they really care about their workers' well-being. It's all just a marketing ploy to make themselves sound more attractive to potential investors. 
I'm sure it'll be business as usual for the shareholders, but what about the poor souls who are getting laid off? 
. Krafton's trying to rebrand itself as an AI-first company, but it just sounds like they're cutting corners on actual employee development and creativity 
. If that was really true, we'd see more transparency about where those massive profits are going – instead of just funneling it into some fancy AI lab 
. Krafton's trying to spin this as a noble pursuit, but I'm calling BS 
.
. The gaming industry is already struggling with AI-driven automation – do we really need Krafton to make the same mistakes? 
. They're saying it's about empowering employees, but honestly, I'm not sure if that's just a fancy way of saying 'we don't need you anymore'. I mean, 95% of AI pilots are failing? That's some pretty stark numbers 
. It feels like they're more interested in making a quick buck on AI investments than actually thinking about the impact on their human staff.
. Krafton's got some amazing IPs under its belt and if they want to stay competitive, they need to be at the forefront of AI tech. Maybe this transformation isn't about downsizing after all? Maybe it's just about being adaptable 
. I guess only time will tell what's really going on behind closed doors 
. It's like, just 'cause we can automate some stuff don't mean we gotta eliminate human creativity entirely 
.
. Can we find ways to augment our work instead of replacing it? How do we ensure that everyone's getting a fair shot, regardless of whether they're old-school gamers or new-school AI wizards 
? Krafton might just be onto something revolutionary here... but we gotta make sure we prioritize people over profits 
.
. They're talkin' about empowerment and growth directions, but it sounds like a buncha corporate doublespeak to me 
. I mean, what's goin' on behind the scenes that makes 'em think it's all gonna work out for human workers? I'm just waitin' for the other shoe to drop, you know? 
i feel like we need to have this convo about the future of work and how AI is changing the game 
. What's in it for humans? Are we just gonna be the ones being automated outta jobs? 
I've been playing PUBG for years, but now it just feels like a soulless game made by robots 
. What do you guys think?