A recent survey by Deloitte has revealed that Americans are still hesitant to adopt electric vehicles for their next car purchase. Despite growing affordability options and increasing awareness about the benefits of EVs, many consumers remain skeptical due to concerns over charging accessibility, range, and costs.
The 2026 Global Automotive Consumer Study polled over 28,500 people across 27 countries, finding that a staggering 61% of US respondents prefer their next car to come with a combustion engine. This is a stark contrast to the global trend, where many countries are experiencing significant growth in EV adoption.
Interestingly, only 7% of US consumers expressed interest in buying an electric vehicle for their next purchase. The most common reason cited was lower fuel costs. However, when respondents were asked about concerns related to EVs, driving range, charging time, and premium prices emerged as the top issues. This suggests that while some consumers are attracted to EVs, others are hesitant due to practical considerations.
The price of EVs is also a significant barrier for many consumers. Approximately 44% of US respondents said they want their next car to cost under $35,000. However, most EV models currently on the market fall above this threshold, making them less accessible to budget-conscious buyers.
Recent data from EV manufacturers supports these findings. Tesla reported a decline in sales last year, with deliveries down 9% to 1.6 million vehicles. This was partly due to the expiration of the federal EV tax credit and concerns over Elon Musk's popularity among EV buyers.
In contrast, Chinese consumers are leading the charge towards electric vehicle adoption. BYD has become the world's largest EV seller, delivering 2.26 million vehicles in 2025 β a significant increase from the previous year. This is likely due to government incentives and growing awareness about the benefits of EVs among Chinese consumers.
Overall, while some consumers are showing interest in EVs, many Americans remain hesitant due to practical concerns and affordability issues. As the automotive industry continues to shift towards electrification, manufacturers will need to address these challenges to attract a wider range of buyers.
The 2026 Global Automotive Consumer Study polled over 28,500 people across 27 countries, finding that a staggering 61% of US respondents prefer their next car to come with a combustion engine. This is a stark contrast to the global trend, where many countries are experiencing significant growth in EV adoption.
Interestingly, only 7% of US consumers expressed interest in buying an electric vehicle for their next purchase. The most common reason cited was lower fuel costs. However, when respondents were asked about concerns related to EVs, driving range, charging time, and premium prices emerged as the top issues. This suggests that while some consumers are attracted to EVs, others are hesitant due to practical considerations.
The price of EVs is also a significant barrier for many consumers. Approximately 44% of US respondents said they want their next car to cost under $35,000. However, most EV models currently on the market fall above this threshold, making them less accessible to budget-conscious buyers.
Recent data from EV manufacturers supports these findings. Tesla reported a decline in sales last year, with deliveries down 9% to 1.6 million vehicles. This was partly due to the expiration of the federal EV tax credit and concerns over Elon Musk's popularity among EV buyers.
In contrast, Chinese consumers are leading the charge towards electric vehicle adoption. BYD has become the world's largest EV seller, delivering 2.26 million vehicles in 2025 β a significant increase from the previous year. This is likely due to government incentives and growing awareness about the benefits of EVs among Chinese consumers.
Overall, while some consumers are showing interest in EVs, many Americans remain hesitant due to practical concerns and affordability issues. As the automotive industry continues to shift towards electrification, manufacturers will need to address these challenges to attract a wider range of buyers.