The art world's power dynamics are shifting rapidly, with technology, globalization, and changing demographics playing a significant role in reshaping traditional structures. According to Megan Fox Kelly, a renowned art advisor and founder of the eponymous firm, the next great challenge for artists and collectors alike lies in legacy management β managing vast collections and estates that will define cultural memory for decades to come.
Kelly emphasizes the importance of rigor and data-driven insight in advising clients, particularly when it comes to estate planning. She believes that building strategic infrastructures for collections and estates is essential, including governance systems and analytical models that bridge financial planning, curatorial thinking, and legacy considerations.
The ideal collector-advisor relationship, according to Kelly, is built on complete transparency and mutual trust, with the advisor acting as a strategic partner rather than just an executioner. This requires collaboration among financial advisors, attorneys, and art market professionals working together in silos.
Kelly's focus on public education through her writing for Observer and her podcast "Reading the Art World" has helped clarify complex market dynamics for both new buyers and seasoned patrons. She believes that this exercise of making ideas clear for a broader audience has sharpened how she articulates market trends with her clients.
In terms of changes in the role of the art advisor over the past decade, Kelly notes that expectations have become much more rigorous, with real data and market analysis now expected as baseline services. Advisors used to compete on access, but now must provide sophisticated services such as strategy, analysis, and long-term planning β not just connections.
As for younger advisors, Kelly advises them to build their businesses based on expertise, systems, and ethics rather than transactions alone. This is what will sustain long-term relationships and build a real practice. Ultimately, Kelly's work with collectors at this moment in the art world's evolution excites her because it presents an opportunity to professionalize this field in real-time, leveraging technology, globalization, and changing demographics to create more sophisticated advising services.
Kelly emphasizes the importance of rigor and data-driven insight in advising clients, particularly when it comes to estate planning. She believes that building strategic infrastructures for collections and estates is essential, including governance systems and analytical models that bridge financial planning, curatorial thinking, and legacy considerations.
The ideal collector-advisor relationship, according to Kelly, is built on complete transparency and mutual trust, with the advisor acting as a strategic partner rather than just an executioner. This requires collaboration among financial advisors, attorneys, and art market professionals working together in silos.
Kelly's focus on public education through her writing for Observer and her podcast "Reading the Art World" has helped clarify complex market dynamics for both new buyers and seasoned patrons. She believes that this exercise of making ideas clear for a broader audience has sharpened how she articulates market trends with her clients.
In terms of changes in the role of the art advisor over the past decade, Kelly notes that expectations have become much more rigorous, with real data and market analysis now expected as baseline services. Advisors used to compete on access, but now must provide sophisticated services such as strategy, analysis, and long-term planning β not just connections.
As for younger advisors, Kelly advises them to build their businesses based on expertise, systems, and ethics rather than transactions alone. This is what will sustain long-term relationships and build a real practice. Ultimately, Kelly's work with collectors at this moment in the art world's evolution excites her because it presents an opportunity to professionalize this field in real-time, leveraging technology, globalization, and changing demographics to create more sophisticated advising services.