Marks & Spencer has launched what can be considered a male equivalent of the push-up bra, offering men a subtle yet noticeable boost in confidence. The retailer's new range of "secret support pants" promises to provide a discreet lift and enhanced fit through clever design. According to director of menswear Mitch Hughes, the goal is to help men feel their most confident.
While some may see this as a nod to the codpiece, an accessory popular in 15th- and 16th-century Europe, it's clear that M&S is looking at this from a modern perspective. The new trunks will offer internal support technology that promises a subtle yet noticeable lift throughout the day. However, how subtle the lift is likely depends on the individual wearer.
The launch of these secret support pants comes at a time when self-perception and confidence are increasingly important for men's wellbeing. Historically, accessories such as codpieces were used to project power and authority, and it's interesting to see M&S adapt this concept for modern times. The brand has stated that its focus is on men's wellbeing, highlighting the importance of feeling confident in their clothing.
Influencers Tom Sheard and Stanley Dru have partnered with M&S to launch this new range, emphasizing that size isn't everything but confidence is key. With innovative design and internal support technology, these secret support pants aim to provide a discreet yet noticeable boost for men who want to feel more confident in their everyday lives.
While some may view the idea of undergarments designed to enhance masculinity as ironic or even laughable, it's clear that M&S is taking a thoughtful approach. By focusing on wellbeing and confidence rather than traditional notions of masculinity, the brand is pushing boundaries and redefining what we consider acceptable in menswear.
While some may see this as a nod to the codpiece, an accessory popular in 15th- and 16th-century Europe, it's clear that M&S is looking at this from a modern perspective. The new trunks will offer internal support technology that promises a subtle yet noticeable lift throughout the day. However, how subtle the lift is likely depends on the individual wearer.
The launch of these secret support pants comes at a time when self-perception and confidence are increasingly important for men's wellbeing. Historically, accessories such as codpieces were used to project power and authority, and it's interesting to see M&S adapt this concept for modern times. The brand has stated that its focus is on men's wellbeing, highlighting the importance of feeling confident in their clothing.
Influencers Tom Sheard and Stanley Dru have partnered with M&S to launch this new range, emphasizing that size isn't everything but confidence is key. With innovative design and internal support technology, these secret support pants aim to provide a discreet yet noticeable boost for men who want to feel more confident in their everyday lives.
While some may view the idea of undergarments designed to enhance masculinity as ironic or even laughable, it's clear that M&S is taking a thoughtful approach. By focusing on wellbeing and confidence rather than traditional notions of masculinity, the brand is pushing boundaries and redefining what we consider acceptable in menswear.
I gotta say, secret support pants from M&S? It's kinda weird but also kinda brilliant 
. Like, why not right? Self-perception and confidence are everything these days and if it can help men feel more comfortable in their own skin, then I'm all for it 
. But at the same time, some of these historical references like codpieces gotta be a bit of a stretch 
. Still, M&S is trying something new and that's what matters. And if influencers Tom Sheard and Stanley Dru are into it, I guess it's got to be good 
. What do you guys think? Would you try secret support pants? 
. Either way, I'm curious to see how guys will react to these new trunks. Will they be a hit or a miss? Only time will tell 
the push-up bra thing was kinda weird but at least they're redefining what we consider acceptable in menswear 
and let's be real, who doesn't want to feel good about themselves? 
it's not like they're promoting some sort of macho nonsense, just trying to help guys feel more comfortable in their own skin 
It's all about self-perception and feeling good in your own skin, right? 
And I think it's fab that they're not just throwing more "manly" stuff at us, but actually tackling the issue of wellbeing and mental health. 
Let's get behind M&S for taking a brave stance on this one! 
anyway i think its nice that theyre partnering with influencers to show that size isn matter as much as how u feel about urself 
the fact that influencers Tom Sheard and Stanley Dru are on board with this is a big plus - they're all about spreading positivity and self-acceptance, which aligns perfectly with M&S' vision. 
anyway, i think these secret support pants are a great example of how brands can use innovation to boost men's wellbeing and self-esteem. 
it feels like m&s is tryin to fill a void that doesn't really exist...
Anyway, gotta give 'em points for innovation, I suppose 
I gotta say, those secret support pants from Marks & Spencer are kinda genius 
! I mean, who wouldn't want to feel more confident in their own skin? It's not like they're trying to be ironic or anything 
anyway, i guess it's cool that M&S is trying to help men feel more confident. not like they're saying "hey, wear these and you'll be a catch" or anything 
but seriously, mental health and self-perception are important so if this helps some dudes out, more power to 'em 
. And hey, if it helps guys feel more comfortable in their own skin, who cares what others think? 
. I'm definitely gonna keep an eye on this one!
! It's like they're trying to break down those weird societal norms around what makes a man 'manly' right? I mean, who says you can't be confident and feel good in your undies? 
... M&S is trying to change that by creating something that helps men feel better about themselves, not just physically but mentally too. I mean, who doesn't want to feel more confident in their own skin? 
...
It sounds more like something a try-hard dude would wear to try and impress someone 
... And don't even get me started on the influencer partnership - Tom Sheard and Stanley Dru are just gonna be all like "yooo, I'm feeling so confident in these secret support pants 
. Anyway, I guess it's nice that M&S is trying to promote men's wellbeing and confidence, but can't they just do it in a more straightforward way? 
. The idea of a subtle yet noticeable boost in confidence is actually pretty cool – we don't need some flashy accessory to feel good about ourselves, just a sense of security and freedom from self-doubt 
.
. By focusing on wellbeing and confidence over, like, the ultimate "manly" appearance, they're creating space for dudes to express themselves without feeling pressured by societal expectations 
. I think it's time we start having more nuanced conversations around what it means to be a man – and M&S is taking some awesome steps in that direction 
.