Disney has leveled a significant blow against Google, accusing the tech giant of copyright infringement on a "massive scale." The entertainment behemoth claims that Google's AI tools are being trained on protected Disney materials without authorization and are generating infringing images and videos. According to Disney attorneys, the company is copying a vast corpus of copyrighted works by Google to develop its generative artificial intelligence models and services.
The allegations have sparked concern over copyright enforcement in the era of AI-created imagery. Variety reported that Disney sent a cease-and-desist letter to Google on Wednesday, citing instances where Google's AI tools reproduced images from Disney properties such as Deadpool, Moana, and Star Wars.
Disney is demanding that Google implement strict guardrails within its AI products to prevent further infringement. This move comes as the media giant continues to assert its claims against other companies, including Character.AI, Hailuo, and Midjourney, which are accused of copyright infringement.
As the landscape of digital content creation evolves, companies are increasingly adopting a pragmatic approach. Disney has recently announced a deal with OpenAI to license its characters for use in Sora, OpenAI's video generator. The agreement involves a $1 billion investment from Disney in OpenAI and the option to purchase additional equity later on.
This development highlights the complex dynamics at play in the world of AI-generated content. As companies navigate these uncharted waters, they must balance the need for innovation with the imperative to respect intellectual property rights.
The allegations have sparked concern over copyright enforcement in the era of AI-created imagery. Variety reported that Disney sent a cease-and-desist letter to Google on Wednesday, citing instances where Google's AI tools reproduced images from Disney properties such as Deadpool, Moana, and Star Wars.
Disney is demanding that Google implement strict guardrails within its AI products to prevent further infringement. This move comes as the media giant continues to assert its claims against other companies, including Character.AI, Hailuo, and Midjourney, which are accused of copyright infringement.
As the landscape of digital content creation evolves, companies are increasingly adopting a pragmatic approach. Disney has recently announced a deal with OpenAI to license its characters for use in Sora, OpenAI's video generator. The agreement involves a $1 billion investment from Disney in OpenAI and the option to purchase additional equity later on.
This development highlights the complex dynamics at play in the world of AI-generated content. As companies navigate these uncharted waters, they must balance the need for innovation with the imperative to respect intellectual property rights.