Charli XCX is trapped in a never-ending loop of Brat Summer, but with her latest album, she's not entirely sure if that's what she wants anymore. In the latest trailer for Aidan Zamiri's film "The Moment," the singer-songwriter is shown grappling with the commercialization and overexposure of her brand.
In one scene, Charli (played by herself) has a heart-to-heart with her manager Tim (Jaime Demetriou), who seems oblivious to her growing unease about the direction of Brat Summer. When she asks if the whole thing feels "cringeworthy," he responds with a nonchalant "It's all good, let's just keep going." The exchange highlights Charli's feelings of being trapped in a perpetual cycle of marketing and promotion.
Charli seems particularly troubled by her inability to define what she wants next. In one poignant moment, she breaks down in tears, confessing that everyone is desperate for her to be "innovative all the time and cool." It's as if she's lost touch with herself amidst the constant pressure to perform.
The trailer also showcases Charli's vulnerability to external pressures, including Amazon's funding of a concert film capturing Brat Summer. The big-shot director (Alexander Skarsgård) warns her not to "offend anyone" with her show, highlighting the tension between artistic expression and commercial viability.
Even celebrity endorsement seems to be suffocating Charli, as she's advised by Kylie Jenner to keep going harder when people start getting sick of her. The trailer suggests that even those around her are contributing to her feelings of disillusionment.
"The Moment" is set to premiere at the Sundance Film Festival in January 2026. With its release date still months away, it's clear that Charli XCX's Brat Summer has become a subject of self-reflection and introspection – one that will likely continue long after the film's debut.
In one scene, Charli (played by herself) has a heart-to-heart with her manager Tim (Jaime Demetriou), who seems oblivious to her growing unease about the direction of Brat Summer. When she asks if the whole thing feels "cringeworthy," he responds with a nonchalant "It's all good, let's just keep going." The exchange highlights Charli's feelings of being trapped in a perpetual cycle of marketing and promotion.
Charli seems particularly troubled by her inability to define what she wants next. In one poignant moment, she breaks down in tears, confessing that everyone is desperate for her to be "innovative all the time and cool." It's as if she's lost touch with herself amidst the constant pressure to perform.
The trailer also showcases Charli's vulnerability to external pressures, including Amazon's funding of a concert film capturing Brat Summer. The big-shot director (Alexander Skarsgård) warns her not to "offend anyone" with her show, highlighting the tension between artistic expression and commercial viability.
Even celebrity endorsement seems to be suffocating Charli, as she's advised by Kylie Jenner to keep going harder when people start getting sick of her. The trailer suggests that even those around her are contributing to her feelings of disillusionment.
"The Moment" is set to premiere at the Sundance Film Festival in January 2026. With its release date still months away, it's clear that Charli XCX's Brat Summer has become a subject of self-reflection and introspection – one that will likely continue long after the film's debut.
... like, I get it, Charli XCX wants out of this Brat Summer loop but do you think she really has a choice? Those record labels and managers are gonna keep hounding her till she spews out another chart-topping single or whatever 
. And Amazon's funding a concert film? That's just the cherry on top 
... like, what's next? Selling out to the highest bidder? It's all about the Benjamins honey 
I feel like Charli XCX is just trying to find her way out of this perpetual bubblegum pop hellhole 
, but it's like everyone around her is pushing more glitter on her face 
. Like, Kylie Jenner telling her to "keep going harder" when people get tired of her? Girl, that's not even helpful advice 
. And Amazon funding a concert film just to make sure she doesn't offend anyone? What's next, a "Brat Summer: The Safe Version"? 
.
I mean, who doesn't love a good guilty pleasure? And honestly, if Kylie Jenner is pushing her to keep going harder, that's just more fuel for the fire 
. It's not like anyone else is going to define what she wants next – Charli can just forge her own path (or at least, try to) and see where it takes her 
#BratSummerVibes Are we really just stuck in a loop of marketing & promotion or can she break free from that cycle? 
Like, girl power shouldn't be about suffocating creativity. Can't wait to see how Charli navigates her artistic identity on "The Moment" trailer looks so emotional 
omg yaaas Charli XCx is literally going through the struggles of being a pop star 
and even your own manager isn't taking your feelings seriously 
anyway, i'm low-key excited for this movie 
. i love how she breaks down in tears tho, it shows just how much pressure she's under to always be "innovative" and "cool". can't wait to see what the film has to say about all this 
remember when artists actually created for art sake not just to sell more merch? now it feels like everyone's lost touch with what makes them truly happy... and Kylie Jenner giving advice on how to be cool is just cringeworthy lol anyway, I'm hoping this movie will spark some real change in the industry... or at least give people a chance to reflect on their own roles in perpetuating these issues 
... I feel like Charli is finally acknowledging that maybe she doesn't need to be "cool" all the time? Can't we just be ourselves and let our art speak for itself? 
she's like stuck in this never-ending cycle where everyone's expectations are just suffocating her 
. I'm not saying she's not talented or anything, but the pressure must be so intense sometimes 
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. Charli's struggle to find herself amidst all the chaos is something we can all relate to. We've all felt that pressure to perform, to be 'cool' and 'innovative'. It's time for her (and us) to take a step back, re-evaluate what matters most 
she's like totally lost in the cycle of her own success and it's making me think about how we all deal with pressure to be "on" all the time. Like, I'm guilty of oversharing on here too lol but at least my manager isn't as clueless as Tim 
. I get why she's feeling cringeworthy - who wouldn't want to break free from that kind of pressure?