The Brown Craze Sweeps Through the NBA, and Celtics Fans Can't Get Enough.
Over the past three weeks, Jaylen Brown has become synonymous with a new trend: brown. The 30-point-per-game player's fashion choices have dominated headlines, with his teammates and opponents alike jumping on board the brown bandwagon. But what exactly is behind this sudden obsession?
Since last season, Brown has been making subtle shifts in his wardrobe, trading in black for the rich tones of chocolate and vanilla that have come to define the "quiet luxury" aesthetic. It's a trend that gained momentum in 2023 and picked up steam when Pantone declared Mocha Mousse the 2025 Color of the Year.
Now, the color brown is everywhere – from Jaylen Brown's on-court swagger to Jordan Walsh's bold kimono choice and even Jordan's beige threads at TD Garden. The NBA mainstays are no strangers to high-fashion collaborations, but this one feels especially authentic, with each player bringing their own unique spin to the trend.
It extends beyond fashion, too. Sideline reporters, insiders, and game announcers have all been spotted sporting brown under blazers and in dresses, boots, coats, and quarter zips. And A-list athletes like Shai Gilgeous-Alexander and Stefon Diggs are rocking brown, with their girlfriends adding cherry as a pop of color to the mix.
For those who don't follow fashion or have an eye for patterns, it's impossible to miss the trend on social media. The Boston Celtics' city jersey has even adopted a new design that proudly showcases the "Gold Standard" – a nod to past wins and future trends like non-black neutrals.
The color mirrors what this team needs right now: comfort, adaptability, and the willingness to show up in new ways as they navigate their roster changes. As Brown continues to lead by example with his wardrobe choices, it's clear that brown is here to stay – a testament to its versatility, sophistication, and ability to elevate whatever it touches.
While some may wonder why everyone's talking about brown, the answer lies in its timeless appeal. In color theory, brown isn't just a single hue but a blend of many colors layered together, offering an endless array of variations. It bursts with complexity when illuminated, revealing warm undertones that render impeccably on-screen.
And so, as the Celtics continue their journey coast-to-coast with this trend in tow, one thing is clear: brown has become the new black – and Jaylen Brown is leading the charge.
Over the past three weeks, Jaylen Brown has become synonymous with a new trend: brown. The 30-point-per-game player's fashion choices have dominated headlines, with his teammates and opponents alike jumping on board the brown bandwagon. But what exactly is behind this sudden obsession?
Since last season, Brown has been making subtle shifts in his wardrobe, trading in black for the rich tones of chocolate and vanilla that have come to define the "quiet luxury" aesthetic. It's a trend that gained momentum in 2023 and picked up steam when Pantone declared Mocha Mousse the 2025 Color of the Year.
Now, the color brown is everywhere – from Jaylen Brown's on-court swagger to Jordan Walsh's bold kimono choice and even Jordan's beige threads at TD Garden. The NBA mainstays are no strangers to high-fashion collaborations, but this one feels especially authentic, with each player bringing their own unique spin to the trend.
It extends beyond fashion, too. Sideline reporters, insiders, and game announcers have all been spotted sporting brown under blazers and in dresses, boots, coats, and quarter zips. And A-list athletes like Shai Gilgeous-Alexander and Stefon Diggs are rocking brown, with their girlfriends adding cherry as a pop of color to the mix.
For those who don't follow fashion or have an eye for patterns, it's impossible to miss the trend on social media. The Boston Celtics' city jersey has even adopted a new design that proudly showcases the "Gold Standard" – a nod to past wins and future trends like non-black neutrals.
The color mirrors what this team needs right now: comfort, adaptability, and the willingness to show up in new ways as they navigate their roster changes. As Brown continues to lead by example with his wardrobe choices, it's clear that brown is here to stay – a testament to its versatility, sophistication, and ability to elevate whatever it touches.
While some may wonder why everyone's talking about brown, the answer lies in its timeless appeal. In color theory, brown isn't just a single hue but a blend of many colors layered together, offering an endless array of variations. It bursts with complexity when illuminated, revealing warm undertones that render impeccably on-screen.
And so, as the Celtics continue their journey coast-to-coast with this trend in tow, one thing is clear: brown has become the new black – and Jaylen Brown is leading the charge.
"The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy." - Martin Luther King Jr.
. I mean, Jaylen Brown's style choices are on another level, and it's not just him – his teammates and even opponents are jumping on board the bandwagon. It's like everyone wants to be part of this "quiet luxury" movement 
.
. It's warm, comforting, and inviting. And in today's NBA landscape, where teams are constantly adapting and evolving, I think brown represents the perfect blend of comfort and sophistication 
.
), but for me, it's all about embracing individuality and self-expression. And if Jaylen Brown is leading the charge, I'm more than happy to follow 
. Bring on the brown – I'm ready! 
Can't believe it's come to this - a whole league going crazy for some random color trend 
And don't even get me started on how annoying it is that everyone's jumping on board with brown 
I mean, what's next? The entire league dressing up as chocolate cake? 
it's so sick to see Jaylen Brown owning that quiet luxury vibe on and off the court! And can we talk about how versatile this color is? 
From dark chocolate to creamy vanilla, there are so many shades to play with. I've seen some of my fave celeb athletes rocking brown too, like Shai Gilgeous-Alexander - he's totally slaying the game and his personal style! 
. Brown is definitely here to stay, and who knows, maybe it'll even replace black as the ultimate cool color 
. It just goes to show that fashion is cyclical and inspired by art and design.
. And let's be real, when you're rocking a sick pair of boots or a dope kimono, it's hard not to get caught up in the excitement.
. It's like a fun little experiment to see what everyone comes up with.
I mean, come on, it's just a color, guys! Can we talk about something else for once? The whole "brown is taking over" thing is just another example of how the NBA and its fans have lost sight of what's really important – like actual basketball 
Not to mention, it's getting old seeing the same pics of Brown in different brown outfits. Can't he mix it up a bit? Or better yet, can we get some real content around here? Like, I don't know, some insightful analysis on team strategy or something? But nope, all we're getting is fluff about the latest fashion trend 
brown is everywhere! 
and now everyone from players to reporters are rocking the color. 
. it's all about comfort and sophistication, like what the celtics need right now 
. plus, it's so versatile! 
you can dress it up or down, add pops of color with cherry 
or leave it as is for that effortless "quiet luxury" look 
- who else is in? 
. But you know what? I think it's awesome that the Celtics are embracing this trend – it's all about comfort, adaptability, and showin' up in new ways 
. It's like you said, it's not just one hue but a whole spectrum of variations 
. Can't wait to see what other team takes notice and runs with it! 
.
Can we talk about how amazing it looks when Brown's outfit matches the crowd? It's like they're speaking our language! 
Anyway, brown is officially my new fave color 
, and Jaylen Brown is the ultimate style icon 
. And don't even get me started on the social media frenzy 
. The fact that it's not just about flashy clothes, but also about comfort and adaptability, is really cool 
. I mean, who doesn't want to feel cozy when they're watching a game?