NLE Choppa, formerly known as one half of the Memphis rap duo Big Scary Family, has now rebranded himself as NLE The Great, and with his latest single 'KO', he's sending a clear message to the hip-hop world. Building on 2Pac's iconic 'Hit 'Em Up', Choppa unleashes a scathing critique of the current state of rap music.
In an effort to cleanse the genre of perceived negativity, NLE The Great positions himself as the "Grim Reaper" tasked with purging the industry of flawed artists. His lyrics directly target NBA YoungBoy, labeling him as a weak link in the big boy league. Choppa's aim is not only to critique his peers but also to emphasize his own dedication to the art.
The song's cover art features NLE holding the head of what appears to be YoungBoy, symbolizing his intent to sever ties with those he perceives as hindering hip-hop's progress. "You poison the youth/Nun positive you do," Choppa raps, highlighting his vision for a more uplifting and meaningful culture.
NLE The Great has not only produced 'KO' but also accompanied it with a visually striking music video that showcases various iconic figures from history, including Muhammad Ali, Mike Tyson, Prince, and Michael Jackson. This blend of past and present pays homage to the artist's heroes while reinforcing his message about legacy and influence.
In the midst of this campaign, Choppa has undergone a name change, symbolizing his transition into NLE The Great. His recent endeavors, including wellness drives, literacy campaigns, and running a vegan food truck, suggest that he is committed to more positive influences on young minds. With 'KO', NLE The Great confronts the darker aspects of hip-hop culture while striving for a brighter future.
The release of 'KO' coincides with a broader discussion about hip-hop's influence and its potential impact on society. By questioning what cost it comes with influencing an industry that can be both creative and destructive, NLE The Great puts forward a compelling argument.
In an effort to cleanse the genre of perceived negativity, NLE The Great positions himself as the "Grim Reaper" tasked with purging the industry of flawed artists. His lyrics directly target NBA YoungBoy, labeling him as a weak link in the big boy league. Choppa's aim is not only to critique his peers but also to emphasize his own dedication to the art.
The song's cover art features NLE holding the head of what appears to be YoungBoy, symbolizing his intent to sever ties with those he perceives as hindering hip-hop's progress. "You poison the youth/Nun positive you do," Choppa raps, highlighting his vision for a more uplifting and meaningful culture.
NLE The Great has not only produced 'KO' but also accompanied it with a visually striking music video that showcases various iconic figures from history, including Muhammad Ali, Mike Tyson, Prince, and Michael Jackson. This blend of past and present pays homage to the artist's heroes while reinforcing his message about legacy and influence.
In the midst of this campaign, Choppa has undergone a name change, symbolizing his transition into NLE The Great. His recent endeavors, including wellness drives, literacy campaigns, and running a vegan food truck, suggest that he is committed to more positive influences on young minds. With 'KO', NLE The Great confronts the darker aspects of hip-hop culture while striving for a brighter future.
The release of 'KO' coincides with a broader discussion about hip-hop's influence and its potential impact on society. By questioning what cost it comes with influencing an industry that can be both creative and destructive, NLE The Great puts forward a compelling argument.