Mark Zuckerberg has revealed that Meta will continue to expand its reliance on artificial intelligence (AI) content by integrating a "huge corpus" of AI-generated material into its recommendation system. The goal is to create even more personalized and engaging posts on Facebook and Instagram, further blurring the lines between human-created content and machine-generated output.
In a recent earnings call, Zuckerberg highlighted the importance of recommendation systems that can deeply understand AI-generated content, as they will play an increasingly valuable role in helping users achieve their goals. By leveraging AI, Meta aims to create novel types of content that were previously unimaginable.
The Vibes feed on Facebook is seen as a prototype for this new era of social media. Since its introduction, the feed has shown promising retention rates and growing usage, with users generating over 20 billion images in the feed so far. Zuckerberg expressed enthusiasm for the potential of AI-powered content, stating that it will enable "many more novel types of content aheads" as new models become available.
This move marks another step in Meta's pivot towards relying on AI-generated content to drive engagement and growth on its platforms. The company has already introduced various AI features across Instagram, WhatsApp, Messenger, and its own standalone AI app, further cementing its commitment to leveraging machine learning to shape the future of social media.
As Zuckerberg hinted at the third era of social media being defined by AI-generated content, it remains to be seen how users will respond to this new landscape. With a growing number of AI-powered features already available on Meta's platforms, it's clear that the company is determined to stay at the forefront of innovation in social media technology.
In a recent earnings call, Zuckerberg highlighted the importance of recommendation systems that can deeply understand AI-generated content, as they will play an increasingly valuable role in helping users achieve their goals. By leveraging AI, Meta aims to create novel types of content that were previously unimaginable.
The Vibes feed on Facebook is seen as a prototype for this new era of social media. Since its introduction, the feed has shown promising retention rates and growing usage, with users generating over 20 billion images in the feed so far. Zuckerberg expressed enthusiasm for the potential of AI-powered content, stating that it will enable "many more novel types of content aheads" as new models become available.
This move marks another step in Meta's pivot towards relying on AI-generated content to drive engagement and growth on its platforms. The company has already introduced various AI features across Instagram, WhatsApp, Messenger, and its own standalone AI app, further cementing its commitment to leveraging machine learning to shape the future of social media.
As Zuckerberg hinted at the third era of social media being defined by AI-generated content, it remains to be seen how users will respond to this new landscape. With a growing number of AI-powered features already available on Meta's platforms, it's clear that the company is determined to stay at the forefront of innovation in social media technology.